Innovation Spotlight - Trick Plays for Super Bowl and/or Swiftie Sunday

It is undeniable that buffalo wing sauce and ranch dressing are the first flavors that come to mind for Super Bowl Sunday (followed shortly after by nacho cheese, pizza sauce, and artichoke dip), however there is always plenty of room on the party table for the sweeter side of things to compliment the hot and tangy starters! All-American bakery Susie Cakes vies for your starting lineup with plenty of tricks up their sleeves, including football shaped sugar cookies, a touchdown cake, and a special re-release of their Taylor Swift Eras Tour cupcake collection for those considering it more the Swiftie Sunday.

As the biggest football game of the year slowly creeps into the other red zone owned by St. Valentine, brands and promotions face new potential challenges in choosing to focus on one event or risk spreading themselves thin. Some like Susie Cakes elect for a trick play and combine the previous cupcake trend from her Eras Concert Tour last year with her present relationship with Chiefs tight end Travis Kelce.

It was only recently in 2022 that Super Bowl Sunday was set to always take place on the second Sunday of February. Up to this point more than half of fifty-seven played games have been held mid to late January, with the first February game being more than thirty years after the first on Super Bowl XXXVI in 2002. With plenty of things to talk about every year the morning after amongst the game highlights and memorable ads, the Kelce and Travis relationship impact will also be a topic of discussion to see if there will be a growing population that sees the perfect tie-in to Valentine’s Day.

Make your picks on Susie Cakes’ special Big Game Page:

https://susiecakes.com/biggame

Run your own plays for dessert with Delish’s list of top Super Bowl desserts:

https://www.delish.com/cooking/g3792/super-bowl-desserts/

#SuperbowlLVIII #Swiftiesunday #cupcake #erastour #kelce #taylor #purdy