Innovation Spotlight: Blue Raspberry

Ever wondered why blue raspberry is so irresistible? This bold flavor has been capturing hearts and taste buds since the 1970s, when it was first created to stand out from other red-colored candies. Its bright blue color and tart-sweet profile have made it a favorite among Millennials and Gen Z, who love its nostalgic appeal.

This year, blue raspberry is making a splash in new and innovative products. 7-Eleven has partnered with Drumstick to launch the Blue Raspberry Vanilla Cone, a delightful mix of creamy vanilla and tangy blue raspberry, perfect for summer with its visual appeal and burst of flavor. Meanwhile, Funkin Cocktails has catered to Gen Z’s nostalgia with the Blue Ras'pberry Martini, blending the tartness of blue raspberry with classic cocktail sophistication. Additionally, Starbucks introduced the Blue Raspberry Cloud Frappuccino in 2023 and their twist on boba called ‘Raspberry Pearls’ in summer 2024, both generating online excitement with their refreshing blue raspberry flavors. Svedka also introduced Blue Raspberry Vodka targeting a youthful market, and Icee Blue Raspberry Peeps received reviews for their unique taste, appealing mainly to Peeps enthusiasts and children.

The flavor’s history is as vibrant as its color. Originally used to distinguish raspberry candies, blue raspberry has evolved into a beloved flavor found in everything from ice pops to energy drinks. Companies are now tapping into this trend to create products that resonate with today’s consumers, offering both a sensory and visual treat.

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Delish explores the origins of blue raspberry flavor:
https://lnkd.in/g4mvHsSF

Drumstick and 7-Eleven collaborate on a Blue Raspberry Vanilla Cone Slurpee:
https://lnkd.in/gnkkNf2x

How Starbucks made a splash with its new (and blue!) summer drink with popping pearls
https://lnkd.in/g5tQTeJ3

#BlueRaspberry #FlavorTrends #FoodInnovation #Starbucks #7Eleven #Drumstick #FunkinCocktails #SummerTreats #foodandbeverage