Innovation Spotlight - Food Mashups
At over 3 million views, one of the TikTok Foodie Community parts most dedicated to continued innovation and recipe experimentation has to be #foodmashup.
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If not a recipe from scratch, many users will mashup premade ingredients such as a Marie Calendar’s Pot Pie to create a completely different dish and preparation. With 69% of active hashtag viewers between 18-34, #foodmashup is filled with innovative hacks, recipes, and taste challenges that all follow the principles of blending flavor, cuisine, and brand.
Food mashups blend dissimilar flavors together to create unique experiences through the wider range of taste buds activated by wider range of contrasting flavors. Combining the most familiar of savory tastes like salty potatoes or hot chili peppers them with equally familiar sweet sensations such as caramel or chocolate reveals surprising depth of flavor unattainable by the separate ingredients.
Hult International Business School’s Neuromarketing Professor Prince Ghuman observes that “People’s brains want familiarity and novelty at different times, but what they really love is the perfect combination of both.”
Mixologists have also caught wind of flavor mashup innovation, particularly in the direction of eliminating the alcoholic spirits from classic cocktail recipes while still delivering the familiar textures and experience. #zeroproof has 2 million views in the last 12 months on TikTok, and is the second most popular "zero hashtag" after #zerosugaradded. #mocktailmondays has also amassed 1 million views in the last 4 months, with 88% of its viewers below the age of 35, showing a growing community within the younger generations that are experimenting with the timings of their alcohol consumption.
Leave the hangover behind with Dri/kit’s curated mocktail sets:
https://shopdrikit.com/
Check out petitcakery’s Tiktok post on the Marie Calendar’s Pot Pie Pizza:
https://lnkd.in/gPiU-5R8
See Insider’s take on The Most Delicious Fast Food Mashups Including the Infamous KFC Double Down:
https://lnkd.in/gFfHUzMY
#foodmashup #flavormashup #collab #sweetheat #swicy #tiktok #birria #gochujang #pickletok #mocktail #mocktailmondays #zeroproof