Innovation Spotlight - Pickle in a Blanket
Pickle and Dill flavors are trending on social media with home chefs and pizzerias ready to relish the moment!
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With the #pickletok community boasting 493.9M views on all things pickle, the viral #pickleinablanket has surged in popularity with 24.4M views to celebrate the sweet and savory flavor mashup of cheese and dill pickle! At just two simple ingredients of a slice of provolone slice and a pickle spear, the recipe is not only effortless to make but serves as a prime example of a sweet and savory mashup.
#picklepizza has established itself as another prominent food mashup involving pickles with 15.5M TikTok views. Credited for originally going viral with the flavor mashup in 2018, Rhino Pizzeria in Webster, NY continues to proudly serve its Dill Pickle Pizza, and now sells its perfectly paired for pickles signature garlic sauce online for all its out-of-state fans with their pickle pizzas and spears at home.
In light of the upcoming trend, national chain Pizza Hut decided to embark on its own pickle pizza offering at its 8th Avenue location in New York, NY. From June 9th through the 11th, customers were able to come show their enthusiasm for the flavor. “We’re always looking for innovative ways to add new tastes and textures to our dishes, and pickles have been gaining popularity due to their versatility,” says Penny Shaheen, Pizza Hut’s head of food innovation.
As a classically familiar comfort food, pizza is a perfect base to experiment with flavor mashups. In this case, the subtly sweet elements from the sauce and cheese are enhanced with the tanginess of dill weed and pickle to elevate the entire experience. Frito-Lay's Dill + White Cheddar, one of its most popular flavors in the mashup line which includes Ketchup + Cheese and BBQ + Sweet Chili Heat, is another opportunity in this case using potato chips as a comfort food base to try this surprising pairing of flavors.
Visit Rhino’s Pizzeria menu and see why they’re Kind of A Big Dill:
https://lnkd.in/gdiqMuHK
Check out Today’s Article on Pizza Hut’s Pickle Pizza Experiment and Take the Live Poll!
https://lnkd.in/gzu67dMu
The Candy Critic Reviews Lay’s Dill Pickle and White Cheddar Potato Chips:
https://lnkd.in/gdme6Ch4
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