Innovation Spotlight: Smashburgers

Smashburgers, with their smaller, flattened patties and rich texture, are bringing new competition to the classic stacked, juicy hamburger. Unlike traditional burgers, which focus on a juicy, thick patty with varied toppings, smash burgers are thin, crispy-edged, and often topped simply with cheese, pickles, and onions. This preparation results in a flavorful contrast between the crunchy exterior and juicy interior, offering a distinctive, dynamic taste.

The smash burger originated in the early 20th century, with variations dating back to the 1920s and 1930s. A notable early example, the Oklahoma-style smash burger, was developed during the Great Depression by pressing onions into the patty to extend the meat supply. This simple yet effective technique enhances the meat's flavor by creating a crispy, caramelized crust while keeping the inside juicy and tender.

The popularity of smash burgers has surged in recent years, with many restaurants and food trucks embracing this iconic style. Chains like Sonic and Jack in the Box have introduced their own versions, such as the SONIC Smasher and the Smashed Jack Burger, respectively. Sonic's new offering features two Angus patties, American cheese, and a special Smasher sauce, all on a soft potato bun. Jack in the Box's Smashed Jack Burger boasts a seasoned beef patty with grilled onions and a new Boss Sauce on a buttery brioche bun. Even plant-based options are getting the smash treatment, with Smashburger launching a jackfruit-based burger in collaboration with jack & annie's. Additionally, Smashburger's innovative Mac & Cheese Burger combines the crispy patty with creamy mac and cheese, creating a unique flavor fusion that is sure to delight. The trend has been embraced by establishments like Mellow Mushroom and Shake Shack, reflecting a growing preference for thinner, crispy burgers over traditional steakhouse varieties.

Smashburgers are redefining fast-casual dining, and their success suggests that future food trends will prioritize texture and simplicity, appealing to a generation seeking both quality and convenience.

#Smashburgers #CulinaryTrends #FoodInnovation #FastCasualDining #Foodandbeverage  #RestaurantTrends #Sonic #JackInTheBox #Smashburger #MellowMushroom #ShakeShack #JackAndAnnies #menudata


Check out some of the links below:

Sonic introduces the Sonic Smasher cheeseburger
https://lnkd.in/g4qZaU3F

Jack in the Box launches the Smashed Jack Burger https://lnkd.in/gy_DTQrS

Smashburger introduces jack & annie's plant-based burgers
https://lnkd.in/gVcKvZfY

Smashburger launches the Mac & Cheese Burger
https://lnkd.in/gFdWyN3G